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Effective Date: 06.03.2025
Last Updated: 06.03.2025

This Cookies Policy explains how the Swiss Tax Institute (“we,” “our,” or “us”) uses cookies and similar technologies to recognize you when you visit our website at www.swisstaxinstitute.ch. It explains what these technologies are, why we use them, and your rights to control their use.

By continuing to use our Website, you consent to the use of cookies as described in this policy. If you do not agree to our use of cookies, you should adjust your browser settings or refrain from using our Website.


1. What Are Cookies? #

Cookies are small text files that are stored on your device (computer, smartphone, or other internet-enabled devices) when you visit a website. They are widely used to make websites work efficiently, improve user experiences, and provide information to website owners.

Cookies may be “session cookies” (temporary cookies that are deleted when you close your browser) or “persistent cookies” (cookies that remain on your device for a set period). Cookies may also be categorized as “first-party cookies” (set by the Website you are visiting) or “third-party cookies” (set by external services or providers).


2. Why Do We Use Cookies? #

We use cookies for a variety of reasons, including:

  • Essential Cookies: To enable the basic functionality of our Website, such as navigation and access to secure areas. These cookies are strictly necessary for the Website to function and cannot be disabled.
  • Performance and Analytics Cookies: To collect information about how users interact with our Website, helping us improve its performance and user experience. For example, we use cookies to understand which pages are most frequently visited and to identify any issues users encounter.
  • Functionality Cookies: To remember your preferences and enhance your experience. For instance, these cookies allow us to remember your language settings or login credentials.
  • Advertising and Targeting Cookies: To deliver relevant advertisements to you and measure the effectiveness of our marketing campaigns. These cookies may track your browsing habits to display personalized ads.
  • Social Media Cookies: To enable you to share content from our Website on social media platforms and to interact with embedded content.

3. Types of Cookies We Use #

a) Strictly Necessary Cookies #

These cookies are essential for the Website to function and cannot be turned off. They are usually set in response to actions you take, such as logging in or filling out forms.

Examples:

  • Authentication cookies
  • Security cookies
  • Load balancing cookies

b) Performance and Analytics Cookies #

These cookies allow us to measure and analyze how users interact with our Website, enabling us to improve its functionality and design.

Examples:

  • Google Analytics cookies
  • Mixpanel cookies
  • Heatmap cookies

c) Functionality Cookies #

These cookies help us provide a more personalized experience by remembering your preferences and settings.

Examples:

  • Language preference cookies
  • User interface customization cookies

d) Advertising and Targeting Cookies #

These cookies are used to deliver advertisements tailored to your interests. They also limit the number of times you see an ad and measure the effectiveness of ad campaigns.

Examples:

  • Facebook Pixel cookies
  • Google Ads cookies

e) Social Media Cookies #

These cookies enable social sharing features and allow you to interact with content from platforms like LinkedIn, Facebook, and Instagram.

Examples:

  • LinkedIn share cookies
  • Facebook like cookies

4. Third-Party Cookies #

We may also use third-party cookies provided by trusted partners to enhance our Website’s functionality and user experience. These third parties may include analytics providers, advertising networks, and social media platforms.

Examples of Third-Party Cookies: #

  • Google Analytics: To analyze Website traffic and user behavior.
  • Facebook Pixel: To track the effectiveness of our social media campaigns.
  • LinkedIn Insight Tag: To measure the success of our LinkedIn advertising efforts.

Please note that third-party cookies are governed by the privacy policies of their respective providers.


5. How Can You Manage Cookies? #

You have the right to control the use of cookies on our Website. Below are some options for managing cookies:

a) Browser Settings #

Most web browsers allow you to control cookie settings. You can configure your browser to block or delete cookies. However, doing so may impact the functionality of our Website.

We provide a cookie consent tool on our Website that allows you to manage your cookie preferences. You can enable or disable specific categories of cookies at any time.

d) Do Not Track (DNT) #

Some browsers offer a “Do Not Track” feature that allows you to signal your preference not to be tracked across websites. However, our Website may not respond to DNT signals.


6. Cookies Used on Our Website #

Below is a detailed list of cookies used on our Website, including their purpose, duration, and provider:

Cookie NamePurposeTypeDuration
_gaAnalytics trackingPerformance2 years
_gidUser session trackingPerformance24 hours
_fbpFacebook ad targetingAdvertising3 months
wp_langLanguage preferenceFunctionalitySession

7. Changes to This Cookies Policy #

We may update this Cookies Policy from time to time to reflect changes in our practices or applicable laws. We encourage you to review this policy periodically to stay informed about our use of cookies.

The “Last Updated” date at the top of this policy indicates when it was last revised.


8. Contact Us #

If you have any questions or concerns about our use of cookies or this Cookies Policy, please contact us at:

Swiss Tax Institute
Address: Hauptstrasse 30, 4127, Birsfelden, Switzerland
Email: contact@swisstaxinstitute.ch


9. Your Rights Under GDPR and FADP #

As a user located in Switzerland or the European Union, you have specific rights under GDPR and FADP concerning your data. These include the right to access, correct, delete, and restrict the processing of your data. You also have the right to withdraw your consent to the use of cookies at any time.

Conclusion to Our Cookies Policy #

This comprehensive Cookies Policy demonstrates our commitment to transparency, compliance, and respect for your privacy preferences. It is designed to provide you with complete information about how cookies are used on our Website and the controls available to you.

By using our Website, you acknowledge that you have read and understood this Cookies Policy. We encourage you to revisit it periodically to stay informed about our cookie practices and any updates to it.

For more information about how we process personal data beyond cookies, please refer to our separate Privacy Policy.


Note: This Cookies Policy should be read in conjunction with our Terms of Service and Privacy Policy, which together form the complete agreement between you and the Swiss Tax Institute regarding your use of our Website and services.

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